Social media has quickly become one of the best ways to market yourself to potential businesses. LinkedIn is used by many professionals who want to connect with like-minded individuals or new work prospects. How do you make your LinkedIn profile stand out? Profiles with great linkedin headshots are more likely to be viewed and followed. There a few things to consider when selecting the perfect headshot for your online profile.

Look Professional

As obvious as it may seem, you need to look professional in your headshot. The photo you select should reflect your industry. For example, if you work in an office, wear a suit. If you are an artist, choose an outfit that shows off your creativity. Keep the background of your photo clean. White or black backdrops are usually the safest option. Avoid cropping old photos. Instead, consider hiring a professional photographer to do a headshot session with you.

Look Like Yourself

When you take a headshot photo, it is not the time to try out a new look. It is important that your photo is a true representation of how you look on a daily basis. This will lead to less confusion if you meet a potential client who found you through your profile. If you normally wear glasses, include them in your headshot. If you choose to sport a mustache, don’t shave it off just for your photo. A smile can help add personality, but if you prefer to appear more serious, then remain stoic in the photo. Your main goal is to create a photograph that represents how you want to present yourself in the business world.

Look Current

It’s very easy to leave an old photo up as your profile picture. However, a photograph from a few years ago is not current. Potential clients want to see what you look like today. Consider changing your headshot at least once a year. If you have a big change in appearance, such as losing a lot of weight or a completely different hairstyle, you may want to change it even sooner.

When you open a LinkedIn profile, you are competing with many others in your industry for the attention of potential clients. Make sure you choose a profile headshot that will make you stand out. Pick a photo that is professional, current, and a true representation of you.