A new program, called Florist 2.0, was designed by experienced florists and search engine optimization (SEO) professionals to increase rankings and sales for the online floral industry. A website that is custom designed, hosting services, and SEO marketing tools are provided at a flat monthly rate. There are a few versions to accommodate any size business, and any future goals identified.
Professionals learn specific information about each business. Based on size, budget, desired outcomes, and preferences, a hosting and marketing strategy is executed. Tracking reports are provided to measure success and adjust strategies as necessary.
The website builder includes an easy to use editing interface the gives the business owner total control over the design. Unlimited added features include adding special pages to highlight occasions and specialties.
A florist who has extensive experience in flowers for weddings, for example, can add a separate page for brides-to-be and wedding planners. A business that excels in a variety of tasteful funeral arrangements can create a page just for sprays and pillows, one for casket flowers, and a third for free standing wreaths and live plants.
Galleries can be added, audio and video marketing can be included, and content can be changed at will. The created websites integrate well with FloristWare, Teleflora, FTD, and other systems.
The local plan is ideal for small and medium sized florists who prefer to focus on increasing rankings on local search engines. The pro plan is the most popular monthly service. It is designed for florists who wish to expand their current reach in the marketplace. Moving forward from a regional florist to a statewide or national one can be accomplished with this middle tier plan.
The concierge plan provides comprehensive services with luxury added features to make a striking first impression. All plans include no pre-order fees which allows owners to keep all their profits. Support is available via telephone, submitting tickets, or through live chat interactions.
If the current website and hosting services are not performing as expected, consider services designed especially for florists. Compare costs, features, and returns on the investment. Explore plans and service options to determine which one is most suitable for the business.