If you are in the real estate business then you know that an open house is one of the most important parts of the home buying process. Whether you have run through a hundred open houses or you are just planning your first, there are always a few best practices that you can follow to ensure that your open house is a memorable one, one that leads to a sale.
The first thing that you want to do is make sure that you have the home looking pristine. Be sure to give it a quick run through before you host the open house. If there are any areas that are noticeably dirty, take the extra time to clean them up. Ideally, you should be able to clean the house before even scheduling the open house, but taking the time to have one last check before the date is something that every experienced real estate agent does.
Before your open house, you will also want to advertise the event. The good news is that you can advertise through anything thanks to modern day technology. Thanks to the internet, you can reach much more people than you even imagined. Take to social media and get the word out among your friends. If you have a professional social media page, then you can send the information out to your followers as well. Social media and the internet has quickly replaced other traditional methods of advertising.
Finally, you may want to leave a parting gift for everyone that stops in for a visit. Maybe you can slip your business card in with a coupon to Athleta. You could possibly partner with local merchants and vendors to have them offer deals that you can pass on to visitors. Giving gifts to those who come in isn’t something that every agent does, but it is a quick way for you to leave an impression. If you can do this in an affordable manner, the better off you will be, and the better relationships you will be able to build with both the community and prospective buyers.
Open houses are a great opportunity to showcase your talent as a realtor. Follow a few simple tips and you will build great connections and potential hit the sale that you need.