Realeflow allows you keep track of complex transactions like short sales and rehab projects. It includes HUD-1 spreadsheets and the ability to create multiple logins for your team-members, such as business partners and Realtors. You get up to 16 premium lead generation websites (you pay for the domains) and if you opt for the upgraded package, you also get private lender leads, cash buyer leads, renter leads, tax lien leads, fed into your database. Realeflow has some unique features such as voice-broadcasting, a built in local fax number to send and receive faxes, and their mobile marketing platform, Moby (for SMS marketing broadcasts). One of the nice features of Realeflow is their Property Launch website template, which gives you the ability to “launch” a property and sell it quickly using the same groundbreaking marketing techniques and psychological triggers first pioneered by Jeff Walker in his “product launch formula”.
Freedomsoft has only 3 lead generation websites included – buyer, seller & private money lender templates. Inside the platform you have access to all of the forms and contracts you need for your wholesale deals. You have the option to upload State contracts as well, which comes in handy when you are making offers on MLS-listed properties or bank owned deals. Freedomsoft however, does include some notable features that Realeflow does not. The platform also has, one-click marketing, MLS leads, additional video training in the resources tab – (videos and scripts for negotiation, and downloadable audio books – REO Rockstar and Probate Profits). Two of the key features that I like most about Freedomsoft are the offer calculator and the ability to fill out contracts automatically from within the software. This “offerbot” technology, in my opinion, is what gives Freedomsoft the edge. It saves a lot of time by prefilling out most of the offer for you. Now, if you’re making dozens of offers every week (which you should be), all you would need to do is enter the Earnest Money amount, The Offer Amount and the closing date, and freedomsoft takes care of the rest. It even has a handwriting font to fill in the signature for you. I hope Realeflow takes note of this feature and incorporates it into their next software upgrade.
Now it has to be said that Realeflow has lots of features that give it a competitive edge for short sale investors and rehabbers. As I mentioned before, the platform helps you fill out the HUD-1 and allows you to set deadlines & reminders for various tasks that need to be completed during the short sale negotiation process. Realeflow keeps you organized and reminds you to collect the appropriate documents needed from the seller. If you are rehabbing properties or need to calculate repairs for your end-buyer, it has an excel sheet hat helps calculate net profit. The built in Hammerpoint feature allows you to estimate repairs based on the square footage of your property. The software then produces a printable “contractor’s estimate” based on the data you input into Hammerpoint. Very handy when you’re presenting a deal package to your investor-buyers.
In the near future, I’ll write a more in-depth review of both platforms. In the meantime, I recommend checking both platforms out and seeing which one works best for you. Both offer excellent value, and are MUST-HAVE tools to keep investors organized and productive.
So which is better, Freedomsoft or Realeflow?
I believe the answer comes down to your real estate investing niche.
If you are working in the short sale niche or if you buy property to fix and flip, Realeflow is the better choice. It can certainly be used for wholesaling, but I think the features of the software are more suited to the rehabber or short sale investor.
If your niche is wholesaling, Freedomsoft is hands down the better choice. Not only does it have dozens of features that streamline your workflow, the creator of the platform specifically made the software with his wholesaling business in mind.